How to make Images more Search Engine Friendly

February 20th, 2014

Napoleon Bonaparte once said “A picture is worth a thousand words”. We think he is right in saying this because you can keep writing to express something but an image can convey the same message in just a second.

We all know how important images are with respect to web design but off late it has been doing wonders for content development. You can relate a large column of text to an image making it easy to digest complex reading. But did you know that you can now generate a large amount of traffic to your website using your images? Here’s how you can do this:

1] Add ALT Text: Search engine spiders that crawl your website, can understand the text that you have displayed but it cannot understand the image. Say for example you have a picture of a shoe, the search engines cannot understand what the image is about. That’s where ALT TEXT steps in. For the above example itself you can use an alt text like “this is a cool shoe” and to represent it with the image simply add alt=”this is a cool shoe” to the image tag.

<img src=”cool-shoes.jpg” alt=”This is a cool shoe” />

2] Image Name: Choosing a descriptive image name, over a generic one can do wonders for your search engine rankings. This also includes keywords thus helping a user find what he is looking for through an image search engine. For example Branded_Cool_Shoes.jpg will sound and work much better than DSC0906540.jpg

3] Go on a Diet: Images are great but only downside is that it contributes to the page load speed. Larger the image size slower your website will load. There are many online image editing programs that will help you to cut down heavily on the file size with very little loss in picture quality. Dynamic Drive’s Image Optimizer Tool is one of the tools that can be used for the same purpose.

4] Geo Locations: Search engines are ranking pages higher depending from where the search is made and the local keywords. The same logic applies to images as well. For example, if you are displaying an image of the TajMahal, then it makes more sense to name the image as India_TajMahal or Agra_India_TajMahal to give it more preference for a local search. You can also do the same for the ALT Text and add “TajMahal in Agra, India”

Honestly this is one power of SEO you should probably not lose out on. It has great potential of getting good traffic to your website. You might be following a few of the steps above but a combination of all the steps should do wonders for increasing your website rankings.

Do share any other best practices that you follow with your images. Let’s together make images more search friendly :-)

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