How not to get your website blacklisted by Search Engines

February 25th, 2014

If you own a website then we know your darkest fears. The fear of your website getting blacklisted will always top of your list. But what is it that you need to do to keep your website safe. Well here are a few things that you should avoid to ensure that your website does not get blacklisted by Search Engines.

  • Cloaking: This is a method where content packed with keywords is shown to search engines while at the same time a totally different piece of content is shown to the users. It’s like a scam to rank higher on search engines but if you’re website gets caught in action; expect it to be blacklisted almost instantly.
  • Paid links: This was one of the easiest ways to rank your website higher in search engines. But after the certain algorithm changes, this has become a drawback for most of the websites using this technique. In fact there have been reports of some popular websites being affected post search engines penalizing use of paid links.
  • Piracy: Search Engines have become extremely stringent with regards to curbing piracy. If you put up any content that results in copyright infringement then you can have your website blacklisted for good. Take a look at the below screenshot for websites that have been taken off the Google Search pages due to complaints from DMCABlacklist_Website_SpeedHost[ Digital Millennium Copyright Act aims to criminalize unauthorized distribution of copyrighted content].
  • Keyword Stuffing: There is a thin line between the right amount of keywords and too many keywords. If you fall into the latter then your website will be considered as spam and yes you can expect your website to be blacklisted. Use it only when necessary and when it brings value to the content. Search engine algorithms have become smart enough to identify this.
  • Duplicate/Low Quality content: Search engines are giving websites with relevant and high quality content higher page ranks so that the search results are as useful for the user as possible. Other websites with low quality content and duplicated content are either pushed to the back of the rankings or simply blacklisted. This is different from piracy as the content might not be copyright protected but it is still considered stealing someone else’s ideas.
  • Violating Adsense policies: A maximum of three ad standard units are allowed on one webpage. Exceeding the threshold could result in Google considering your website as spam and will not only blacklist your website but also restrict your Adsense account [No more money for youL].
  • Automated content: There are many websites that rely on automated scripts and software to generate content. This is considered as spam by Search Engines and websites using this technique for content creation are generally blacklisted.
  • Backlinks from spam/adult content websites:  Backlinks are good for your website. Search Engines are however very serious about from where these backlinks are coming from. Reputed and trust worthy websites are fine but backlinks from spammy and adult content driven website is surely going to get your website blacklisted.

Well after looking at all the pointers it is clear that the only way to top the search engine rankings is to simply do the right thing. So guys what do you think about this?

Do leave a comment below if you have any other suggestions that is worth mentioning.

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