blog

5 step Formula to build a SEO friendly Blog Post

October 8th, 2014

Writing awesome blog posts day in and day out can be a real challenge. What’s even more difficult is to make every blog post as SEO friendly as possible. Fortunately we have a formula that helps us build SEO friendly blog posts. We’re going to share this 5 step formula with you however it’s a formula you’ll need to build on. Think of it as we helping by pointing you in the right direction but how you make it to the finish line only depends on you. Let’s take a look at the formula.

1] Post Title: Picking a cool title for your blog post is a must these days but keywords are still very important. Your target keyword will allow search engines to find your article and that cannot be avoided. If you can build a title with the keyword in the beginning then it’s going to work wonders to improve your SEO quotient.

2] Keyword: Back in the days, SEO depended on keyword density in your article, more the better. But times have changed and search engines have become clever enough to indentify who’s gaming the system. You now need to focus on original content and if you’re writing around a certain keyword then the whole “How much keywords should I add” issue, will take care by itself.

3] ADD H1 tag to your subtitles: If you’ve noticed, some of the websites that make it to the top of the Search engine rankings will always have H1 tags for their subtitles. Well it doesn’t stop there; one needs to ensure that keywords need to be added to make it really effective. This gives Google spiders that crawl your page, an easier view to indentify the content and place it appropriately in the search ranking results. This takes planning since you need to take your title and the overall content into account while working on this.

4] Images: An image can say a thousand words. If you’re unable to put across a point or trying to make heavy content more readable, then images are going to be a life saver. Though images can add load to your website, optimizing them can reduce that impact. Also if the image alt tag has been correctly set along with a keyword, then you’re giving search engines an easier way to find you. Yes we know images are tough to get but we recommend this awesome online tool called Canva that will help you create awesome images in no time :-)

5] Content: If you’ve been hearing too much of this then we’re sorry to say it again but ‘Content is King’.  No matter how much of efforts you put in, it all boils down to this. Original and value add content is what makes it to the top of the search engines these days. Your blog post needs to be interesting and at the same time be informative. The latest trend in effective content delivery is ‘Story telling’. If you can put your point across in the form of a story then you have a blockbuster of a blog post that’s bound to get you good traffic. How can you come with great content over and over again? Read, research and ask questions around your field of interest and you will find your topics to write about.

We hope this formula comes handy while creating your SEO friendly blog posts. It’s going to be tough initially but we’re sure, practice will make you an expert :-)

How to keep your blog visitors Engaged

June 13th, 2014

Worked hard on your blog but still can’t find anyone sticking around to read your blog. You probably might be hit by High Bounce rates. It’s not a virus to be scared off but it just means that a large percentage of your visitors fail to engage with more than one page on your blog.

Now, realistically speaking, people are always going to leave your site but how much is too bad? Log in to your Google Analytics dashboard and if you see a bounce rate higher than 60% of your visitors then you are in the red zone. You’re going to need to put some work in to get that bounce rate down. There are a lot of reasons that can contribute to the problem but we are here to help you with the solutions, so let’s begin.

1] Use more multimedia: However good your content maybe, plain text is passé and way too boring. The latest trend is to express your text with more images or maybe even a GIF or a video. This way you are improving the delivery of your content and not boring your visitors away. Experimenting with various forms of media will help you understand which one works better with your visitors and help you determine which one to use again. You could probably try out these images creation tools to help you build some Awesome content.

2] Make content more readable: What happens when you reach a page that has extremely small font size and you find it difficult to read the content? You’re really going to get frustrated and probably exit the page faster than you got there. There are many more factors that contribute to the readability so keep it simple and follow these steps:

  • Keep paragraphs small so that they only have around 5 sentences each.
  • Add bullets whenever possible.
  • Bold keywords to grab attention.
  • Use subheadings to break content into sections and ease of reading.

You must also read: Common mistakes you should avoid on your website

3] Add internal links: One simple way to get your blog visitors to stick a little longer is to have them move more around your blog. Add internal links to other related blog posts/pages throughout your blog. It not only helps your readers find more information they like but also help improve your SEO value.

4] Add Related Posts Section in your blog posts: Just like the above point a related posts section will give your visitors more related content to digest. This gives them an opportunity to discover more pages on your blog and in the bargain improving your bounce rate. You could share related posts below the blog post with headings like “You must also read” or “You may also like” to also help your visitors find related content. If you’re on wordpress you’ll find a lot of plugins available to automatically do this for you but you could also try manually adding this to your blog for more effective targeting of related posts.

 

Some of these points may seem way too obvious but believe us when we say, there are way too many blogs online that make the most trivial mistakes and lose out on precious traffic.

Give these solutions a shot, they should definitely help you improve your sites performance but for better results its best suggested that you take a closer look at your site’s analytics data to determine better targeting of issues. Don’t hesitate from experimentation as even the best have failed but found success eventually 😉

Top 5 Website Marketing Tools that every Blogger should Use

March 26th, 2014

So you have written some great content for your blog, but how are you planning to get eyeballs to see and appreciate your content. In this already crowded internet space you will need more than just writing good content and waiting for people to come to you naturally. Well, if you don’t have a strategy yet then we would suggest that you give the following tools a try. These amazing tools will make the Marketing of your blog way more organized and fun.

Buffer: This app does not really need introduction. From the time of its inception this has been the most used social media sharing tool till date. You can simply add all the content that you wish to share at one point in the day and the app will automatically post for you at different popular social media channels. You can also use the custom scheduling, detailed analytics and team member access which make it the most sought after media management tool to go for.

HootSuite: This is another awesome Social media management tool that should consider using. You can control all your tasks like monitor social channels, post updates, upload images, reply to comments/tweets etc. You can also get a custom analytics report via this tool. There is an app available to be used over mobile devices and it also has feature that allows different members of the team to access social easily. The free version is limited in features, however if you are serious about your blog then using the PRO version will be worth every penny you spend.

Google Analytics: This tool is from the search engine giant Google. Google Analytics can generate detailed reports about a website’s traffic and sources. Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. This will be great to understand where you need to focus your marketing towards.

Blog Engage: This website takes advantage of the vast blogging community on the internet. You can sort blogs and blog articles by category and also narrow down your search using the tag cloud. This website is a great place for blog commenting, receive quality back links, meeting new bloggers and promoting your own content. You will love this website if you are need of good traffic.

Viral Content Buzz: This is a great way to share your content to a much wider audience. What this tool does is that it gets you more likes and tweets from different channels that are outside your group. These are not paid like or tweets but are genuine people who have read your blog and would like to share it. This keeps the shares organic and engagement levels reach new peaks. This type of organic sharing gives your content its best chance to go viral!

Though some of the tools mentioned above are paid, they are worth every penny you spend. It is time for you to change from a good blogger to a complete blogger with the help of these tools. If you still have not used any of these tools its time you get your hands dirty with them.