4 Steps to an ideal Keyword List

October 8th, 2012

Keywords are the terms which are relevant to the services or products offered on your website. They can comprise of a single word or a combination of two or three phrases. These terms play a very important role in determining your search engine rank and hence, are a crucial factor whilst designing the content of your website.
So how do we go about deciding what kind of keywords should be a part of our website content? It’s very easy. The following four steps are the ultimate stairway to a healthy keyword-rich content, which would later help in optimization through SEO or SEM.

    Step 1: Identify your Keyword Universe:

The web is a plethora of keywords, but choosing the right ones is a task. Use appropriate keywords on your site and you’ll attract visitors who want to buy the products you offer. The more relevant the keywords, the more useful traffic you will attract and hence more business will come your way. Before creating the content for the website, you must definitely know what the structure of the site is going to be like. This forms the base of the kind of terms you would want on your site. The products and services that you are going to offer, the USP of these products, the brand name, etc. are the foundation stone of any content on a website.

    Step 2: Competitor Analysis:

An ideal keyword research includes entering the competitor’s territory to find out what kind of keywords they are using. Just a mere visit to their websites and browsing through the pages and noting down important points should suffice. One should be aware of the kind of language and descriptions the competitors are indulging in. This helps in judging the kind of terms we must also use. External tools like the Google Keyword tool etc gives us statistics with regards to the local and global competition of a particular keyword. This data is extremely useful in analyzing the kind of competition in that avenue.

    Step 3: Select your keywords:

After the initial research we are pretty equipped with the kind of keywords we would like to deal with. But it is practically impossible to incorporate all of them into our site. So what we would do is select the ones that appeal to our business the most. This could be done on the basis of the local / global competition (depends on your business targeting) , the products /services offered by your company, the structure of your website etc. A few hundred keywords would be decent enough for starters.

    Step 4: Prioritize:

Often, a list will contain more keywords than you could possibly target. It’s often necessary – and always wise – to use common sense when choosing keywords. Also it is important to think from a customer’s point of view. If a customer is looking for a particular thing, and he sees the exact same thing on our website, chances of his buying our product or service increases drastically. Usage of long tail keywords (phrases with 2-3 words) makes a lot of difference as it makes a customer feel that we actually have what he’s looking out for. So, prioritizing on these arenas is of utmost importance.

Follow these basic steps and arrive at a convincingly decent keyword list. This will help in forming relevant content for the website which in future will fetch you good optimization opportunities.


  1. Zonekarter October 22nd, 2012

    Thanks for giving this steps to make Website Development more effecting.

  2. Gregory Costas October 23rd, 2012

    I will add point 5

    5. Research for high paying keywords.


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