7 best Practices to Publish content on Social Media

May 5th, 2014

Social Media Platforms have been revolutionary in the way we now share and get information. Brands can now not only have a two way conversation with their consumers but also push one way communication that brings value to them. But there are a lot of things that you will need to consider before you can actually post on these social media platforms. So here is a list of 7 best practices to publish content on social media.

1] Make sharing easy: One of the best things about Social Network Platforms is that you can share almost everything through them as long as there is a way to share it from the source. If you want more eyes for your content then you will need to add social sharing buttons in the beginning or towards the end of the article. In doing so you are allowing an easy doorway for any reader to share your work on popular social media networks. The amount of shares that you get will directly result in the amount of visibility for your blog posts. You can try using Add this which will allow you to add beautiful share buttons in your posts.

2] Treat every Social Platform equally: We all know that every social platform is different in function but each of these platforms are capable of giving you ample amount of visibility. Learn and understand each social platform and find out what works best with them. If you find that manually updating each social network would be time consuming you can try using apps like Buffer or Hootsuite that will allow you to schedule posts to popular social media platforms.

3] Track your links: You need to understand the impact of each article and which social media platform gets you the most visibility. The best way to understand this is by tracking each of your links that lead to your posts. You can use bit.ly which will give you a detailed report of how many times the link was clicked and from which platforms you received the clicks. You can use this data for building a better strategy for content marketing.

4] Use your data: You might always wonder what’s the best time to post is or what kind of content works well. But the only way that you can understand what’s right is when you read your data well and put the learning to use. Trust us when we say that your social platform data is a gold mine of useful information.

5] Be creative and experiment: What you do now may or may not be the best thing for your social campaign. Being creative and experimenting will give you an idea if something new is working better for you or not. Don’t go all out experimenting but have a planned structure so that you can test and evaluate accordingly. Also you will have to keep in mind your users who may or may not like a sporadic change in the way you are publishing content on your social channels.

6] Make a social calendar: We must say that this saves our day, almost every day. Your content calendar will give structure and timeline for all your blog posts. You will know in advance what you need to go after and not scramble in the last minute to ideate for your blog posts and then start working on it. A social calendar will also give you an opportunity to understand if you can actually squeeze in some extra work that could improve your output. Has worked exceptionally well for us.

7] Promote existing content: You have put in a lot of hard work into building those blog posts, then why post it on social once and forget about it? Try out different headlines and post types to find what is most effective to maximize traffic. An important piece of advice here is that don’t overdo it. Experiment with different days of the week and different times of the day to get the best results.

So what are you waiting for, it’s time you upped the game of publishing content to various social media channels by keeping these best practices in mind. Remember, do what’s best to achieve better visibility for your work.

Don’t forget to share your experience and what has worked best for you in the comments section below.

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