Word Of Mouse- The Most Wanted Thing.

September 25th, 2012

Viral marketing takes its name from a virus, because of the similarities that marketers aim to imitate. The two major characteristics of viral content are:

• Content can be easily passed on.
• The number of people who have been “infected” grows exponentially.

Unlike any other marketing activity, viral marketing is not always a planned activity. It can also be an outcome of uniqueness and creativity. Since Viral marketing takes its name from Virus, it also takes its characteristics of spreading around whilst hiding its true intentions. Any type of publicity earned for free is always welcomed by marketers. One of the major ways of earning it is by publishing unique and interesting content, which people can share.

MSN Hotmail, the webmail service that is now owned by Microsoft, since its inception in 1996 grew up to 30 million members in just two and a half years. Major reason being the sign-up link at the end of every email that was sent out using Hotmail. This helped Hotmail grab more eyeballs. Eventually people would click on the link in the footer and end up signing up for hotmail account. This went on for quite some time and then Hotmail went from zero to 30 million users within just 2 and a half years and today it has over 260 million users worldwide. This shows the power of anything that goes Viral. It’s influential, cost-effective and gets you huge amount of eyeballs.

    Basically, there are two types of viral marketing campaigns:
    • In-the-wild Campaigns
    • Controlled Campaigns

In-the-wild Campaigns:

    This kind of Viral marketing happens without any sort of efforts made by the company. The marketer is not really involved or aware of such an activity. Such activities are usually done in the form of negative messages about the brand. But as we said, “no publicity is bad publicity” a wise marketer can end up earning huge mileage from a bad viral message too.

Controlled Viral Campaign:

    Controlled campaigns are strategically planned; they have a set of well-defined goals in the head. Usually these goals are x number of sign-ups or followers or page visits by the end of y amount of time. Such campaigns are well-planned and can be a reason of huge online investments. The string of a controlled campaign is in the hands of the marketer and he or she has the authority to pause the content getting viral at any point.

Things-to-do to go Viral:

    1. Have a set of well-defined goals- It’s a great feeling to know that your content is being viewed and shared by millions of people, but if the virality isn’t contributing towards your campaign goals then all that hard work is pointless. While you must be as creative as possible while coming up with content, don’t forget your target audience and campaign objective. Ideas that are most likely to appeal to your target audience must be chosen over ideas that seem more ‘share worthy’; and campaign objectives must be defined down to the minutest detail – Be it attracting ‘Likes’, striking conversations or boosting conversions.
    2. Plan a ‘share-worthy’ content- Everyone wants to create ‘share worthy’ content, but what does that term really mean?
    Well, share worthy content is something that is…

      • Unique
      • Free and abundant
      • Funny
      • Interesting
      • Informative
      • Unusual
      • Mysterious
      • Elicits desire to possess and show-off
    3. Use an effective Call To Action- You’ll naturally find yourself putting in a lot of effort to come up with attractive and engaging content, but make sure you take some time off to incorporate suitable call-to-action. Depending on your campaign objective, you can use one of the following:

      • Try Now!
      • Play it!
      • Like us!
      • Send it to a friend!
      • Share now!

    This will ensure that the attention you’ve managed to get does not go waste and the virality has a positive impact on your campaign goal.

If executed wisely, a viral marketing campaign can tremendously benefit your SEO efforts; but that’s not all! Sign-ups, conversions, hype and branding building are some of the other spill-over advantages of a viral marketing campaign. So why waste time, go ahead, get viral!

Renewal / Transfer Prices of .in domain revised.

February 27th, 2012

The renewal and transfer prices of .in domain name has been revised to Rs.499/year. There has been an increase of Rs.50 as the registry has increased the pricing and we had to do the same.

Happy New Year 2012

January 1st, 2012

Wishing everyone a very Happy and a Prosperous New Year 2012. We hope that your business becomes a hit when you host with us :)

October BlackBerry contest winner announced!

December 15th, 2011

Congratulations to Mr. Guruprasad Shanmugham from Graphic Systems for winning a super BlackBerry 8520 cell phone, Your phone will be shipped out within 2 days. Please do send us photographs of yourself with your new phone so that we can post them on our blog.

Congratulations once again!
Entire Speedhost Team