SEO Tips

How are Comments Crucial to Your Article

November 6th, 2012

If you are an avid reader and have spent some amount of time reading on content creation and marketing, you have obviously come across topics with a similar heading. But it’s not hidden from anyone that such articles are typically littered with buzz-phrases such as “have a clear call to action” or “write sales oriented and fresh copy”. Here, on this post we shall explain you how and why are user generated comments important to every blog.

By having user generated comments on your blog, you are not only generating additional unique, (hopefully) on-topic content for your pages, comments may also even contribute to your article’s freshness score. While it’s debatable whether the number of comments on a page is directly correlated with higher rankings, we all understand the value of having fresher, relevant content on a page to say nothing of user engagement and community building.

No matter how deep and accurate your keyword research is, you will never be able to naturally incorporate all possible and required keywords to your content. With the help of user generated comments, you are easily able to get those long-tail keywords that are very crucial for you.

    User generated comment on search result

The highlighted text isn’t actual copy from the page itself. It’s from one of the comments towards the bottom of the page. Google has determined that this page is relevant to the query in part because of a comment that includes text that the webmaster hadn’t even thought to include on the page. An example like this shows that Google clearly uses comments to help determine page relevance. In a competitive space where most competing pages look startlingly similar, you’re going to need any edge you can get.
There are a number of factors that determine the amount of user generated comments you are getting on your page. Some of the most influential are as under:

1. Ease of adding a comment:
There are a lot of reasons why people avoid leaving a comment under the blog. Various issues like keeping “website” name as a ‘required’ field or compulsory CAPTCHA images that makes life difficult for the user should always be used wisely. Or rather, just avoid using them. Most users are wary about giving out an email address, so assure them that their data won’t be used for anything other than unique identification or just let them login using Twitter of Facebook. In the end, you should be mostly concerned with their username, email address and the comment itself.

2. Comment Placement:
After you have placed your full author bio, social buttons, “other related articles” and multiple ad units, comes the comment section. We know that the other widgets are equally important from revenue generation point, but you also need to know that no user is going to go deep down the page to comment on your post. So you might want to change the placement of the comments section to a more prominent or visible or convenient position on the page.

    comment placement

3. Social Logins:
If for whatever reason you require the user to login to comment on your blog space, consider allowing them to use their social media account’s credentials to login like their Facebook/twitter’s id. If you’re running WordPress, this can be done by installing one or two plugins of your choice. Simple Facebook Connect will get the job done and the Twitter version will do the same.

4. Track Your Progress:
For many blogs it will be obvious when the influxes of new commenters come in, but on larger sites it might be more difficult to track your progress. One simple and universal way to track your progress is to set up a Google Analytics goal associated with a new comment.

Use these tips and share with us how it worked for you!

Link Building Tips 2012

October 26th, 2012

Since the introduction of Google’s Panda Update and latest Penguin Update, lots of things have changed in the link building domain. With the growing importance of Facebook, Twitter and Youtube in the online advertising industry, social media signals have become vital. Ethical link building is doing wonders these days. Marketer’s focus should be more towards brand promotion and on keeping a safe distance from spam link building techniques.

One should be publishing his content more on those websites that have strong social media following. Again, fresh, creative and original content is the soul of well established brands. One should always make the use of standard processes like domain page rank, authority, traffic estimates, content quality and theme relevance while making decision about getting backlink from a domain. Today, we are going to share some really cool and effective link building techniques that should be fine with all algorithmic changes made by Google.

  • Deep Study Your Competitor’s Links

  • You should study your competitor links and make a list of all trusted websites from where they are getting links. You can use some really amazing softwares or online services like Open Site Explorer to find the backlink details about your competitor websites. Once you have the list of resources from where your competitors are getting links, you need to study them and see how they are able to get link from those websites. A little research on their process of getting those backlinks and you are sorted. Also, keep in mind that you should not blindly use or follow your competitor’s strategy. Because, your goals and theirs might be different. Innovative and well thought strategies always work.

  • Make Good Use of Partially Matching Anchor Text for Link

  • Gone are the days for exact match anchor text since Google penalize (Google over Optimization Penalty) websites that were building too many backlinks using the same anchor text. You should be using partially matching anchor text while building backlinks for your website or blog targeted pages. Suppose that you want to build backlinks for a page where you are targeting Drupal web hosting as the primary keyword. For this you should use several keyword combinations like cheap Drupal hosting, best Drupal web hosting, Drupal hosting providers etc. as anchor text to make your backlinks look natural to Google bots.

  • Don’t Forget The Basics. Be a Guest Blogger.

  • Links that are gained through guest blogging amazing impact while you are trying to penetrate your targeted keywords or your primary keywords on to the Google search. While doing guest blogging, you should use blogs only that are compatible to your brand positioning and image or your product or service. Always give priority to the forums or blogs that match in your niche, have decent page rank, traffic and are passing link juice in guest posts. For example, if you are selling ‘weight loss exercise machine’, than you should go on blogs and forums that are health related rather than going on the blogs that write about pets or handicrafts.

  • Useful Blog Commenting

  • Apart from guest blogging on relevant forums and blogs, one should also add valuable comments to the already existing posts. Ensure that you are not sounding too pushy or desperate. The quality of the information or content that you are sharing on the comments should be convincing, relevant and useful to the readers at the same time. While doing blog commenting, your focus should be more towards your brand promotion, traffic generation and targeted link building. You should not use keywords in name field as lots of blog owners consider it as spam practice and thus you should use your brand name or your own name.

  • Basics Again: Article Publishing

  • Article publishing is a great way to get lots of targeted and contextual backlinks for your business website. You should create some articles around your targeted keywords and submit them to article publishing websites. While submitting your articles, you should not submit the same article into 10’s article directories.

  • Social Media Gets You Brownie Points!

  • Social media being one of the most powerful, influential and trending platform for promoting your brand, you can just not miss upon it. The amount of good things social media can do to your brand is incredible. So have your strong presence on Facebook, Twitter, Youtube and elsewhere. It can help you get a strong fan base who would definitely be interested in coming down to your website. Sharing innovative and interesting content on these platforms also can get you considerable amount of backlinks and traffic.

    Do you think this is not enough? Or you have some more strategies or ideas that you have in mind to improve the link building? Share it with us here in the comment section! We would love to hear what worked and what didn’t work for your business!

    4 Steps to an ideal Keyword List

    October 8th, 2012

    Keywords are the terms which are relevant to the services or products offered on your website. They can comprise of a single word or a combination of two or three phrases. These terms play a very important role in determining your search engine rank and hence, are a crucial factor whilst designing the content of your website.
    So how do we go about deciding what kind of keywords should be a part of our website content? It’s very easy. The following four steps are the ultimate stairway to a healthy keyword-rich content, which would later help in optimization through SEO or SEM.

      Step 1: Identify your Keyword Universe:

    The web is a plethora of keywords, but choosing the right ones is a task. Use appropriate keywords on your site and you’ll attract visitors who want to buy the products you offer. The more relevant the keywords, the more useful traffic you will attract and hence more business will come your way. Before creating the content for the website, you must definitely know what the structure of the site is going to be like. This forms the base of the kind of terms you would want on your site. The products and services that you are going to offer, the USP of these products, the brand name, etc. are the foundation stone of any content on a website.

      Step 2: Competitor Analysis:

    An ideal keyword research includes entering the competitor’s territory to find out what kind of keywords they are using. Just a mere visit to their websites and browsing through the pages and noting down important points should suffice. One should be aware of the kind of language and descriptions the competitors are indulging in. This helps in judging the kind of terms we must also use. External tools like the Google Keyword tool etc gives us statistics with regards to the local and global competition of a particular keyword. This data is extremely useful in analyzing the kind of competition in that avenue.

      Step 3: Select your keywords:

    After the initial research we are pretty equipped with the kind of keywords we would like to deal with. But it is practically impossible to incorporate all of them into our site. So what we would do is select the ones that appeal to our business the most. This could be done on the basis of the local / global competition (depends on your business targeting) , the products /services offered by your company, the structure of your website etc. A few hundred keywords would be decent enough for starters.

      Step 4: Prioritize:

    Often, a list will contain more keywords than you could possibly target. It’s often necessary – and always wise – to use common sense when choosing keywords. Also it is important to think from a customer’s point of view. If a customer is looking for a particular thing, and he sees the exact same thing on our website, chances of his buying our product or service increases drastically. Usage of long tail keywords (phrases with 2-3 words) makes a lot of difference as it makes a customer feel that we actually have what he’s looking out for. So, prioritizing on these arenas is of utmost importance.

    Follow these basic steps and arrive at a convincingly decent keyword list. This will help in forming relevant content for the website which in future will fetch you good optimization opportunities.

    Google Plus One Button for your website / blog

    June 20th, 2011

    Google Plus One button or the Google Like button is finally here. After the failure of Google Buzz, Google has come up with the Plus One button which acts similar to the Facebook Like button except that this might have some hidden SEO goodness in it as well. Google has stated in many places that this plus one button will help in search engine rankings as well. How much of this is true is yet to be seen but it will surely give a tremendous boot to the adoption of this button.

    If you want to put the plus one button on your website / blog, it is very simply… you need to put just small pieces of code on your pages and it starts working. You can get the code from this page.

    We have implemented this on the top of our wordpress blog, not by using any plugin but by simple code which was generated in above link. Please click on it and like it :)

    Web Directories Worth Submitting your Website too

    May 21st, 2010

    There are thousands of web directories out there which give you an organic link for a small payment but are they all worth the effort of submission? There are only a handful of directories which you should be submitting to when starting a new website, this will give you started off good in the search engines too.

    1. (PR8): This is still the most sought after free directory, though it is extremely hard to get into this directory and the waiting time goes in years but you can’t beat the price.

    2. (PR8): They charge a yearly fees of $299, which is a huge amount for small websites but research has shown that this helps in getting better listing in Yahoo search engine, you cache increases which would help you get more traffic.

    3. (PR7): $299/ year can buy you a PR5 link in this directory, don’t expect any traffic from it but you would get some PR as well as link juice passed to your website.

    4. (PR7): An yearly charge of $69.95 gets you listed here, its a popular directory but research the right category you want to be listed in, some pages on this directory do not have any page rank.

    5. (PR7): You cant beat the price os $39.99 one time. This is a very good high PR directory which charges a lot less. A must submit.