Improve your Website’s User Experience with these Tips

April 17th, 2014

Your website is the face of your business online. Anything you display on it will create the impression that you want your visitors to have about you. So important is a good website for your business that it can make or break the online reputation if you don’t get it right. More importantly, you will need to focus on creating a great user experience on your website and keep building on it to get your visitors to keep coming back. However, if you are stuck and in need of ideas to improve your website experience, then here are some to get you moving.

1] Improve Website Speed: Everyone loves a cool looking website with fancy widgets and loads of images, but this would mean compromising on your website load speed. With the rate of information consumption growing steadily these days, a slow loading website could spell disaster for your website. It only takes a few extra seconds of page load time for a user to click on the back or exit button of the browser. Put your website on a diet, compress your images with many awesome tools online like Smush it or Tinypng . Minimalism is the new Design trend and helps a lot to cut down your website fat and give you a clean fast loading website; in fact some of the most popular websites online today have taken this route and are enjoying a much better visitor count.

2] Improve Navigation or Get a Search Bar: We must all agree that we are now a search friendly society. We are constantly in search of great content online and what makes it easier is the search bar on Google or the one on your website. If your website has a lot of content or if you are an ecommerce giant like Amazon or Flipkart then you totally need a search bar. You might have loads of epic content but what’s the use if your visitor can’t search for what he/she wants. We highly recommend that you get a search bar applied to your website. Alternatively, if you do not have a ton of products or articles then you may want to focus on a great navigation bar. Provide all that you have to offer right to the visitor in an easy to read bar with all the information. After, you do want the visitor to be on your website for a long time but the question is, is the visitor staying for the right reasons or is just lost in the maze of content you have created.

3] Make your Home Button VISIBLE: If your content is good the visitor would definitely like to explore your website even more but where would one start? Ideally the tendency is to get to the main/home page and then branch out.  A golden thumb rule of good designers is that you need to make the website logo clickable which will always get you to the starting point if you get lost or at least make your home button stand out from the rest of the menu. Remember the world is in need of quick information and if you give your visitors even the slightest of the stress to find it then you might as well say goodbye to them.

4] Simplify the Design: Content is king and you need your visitors to focus on your content. No one likes a cluttered website and your visitors will drop out even if your content is worth a read. Keep it simple and take off any element on the website that does not give value to the visitor. For example pop up windows are a BIG No No, keep banner ads to a minimum and offer a small subscribe button for those who wish receive your content.

5] Test your website: Functionality of your website will be key to the success of your website. We always have the tendency to add more stuff to the website but avoid testing it. Even if you do test, it is generally for large updates. You should always test the flow of the website after every update to avoid any embarrassing moments. Also if your website is built to support cross platforms then you must make your testing efforts even more aggressive.

These points are just a few in the long list of items you need to create and maintain a great and profitable website. We hope these tips will help you to get started in improving the user experience of your website. Do drop in a comment if you need any questions to be answered. We will be happy to help.

Also don’t forget to share any of your ideas that you personally use to improve the user experience of your website.

Top 5 Website Marketing Tools that every Blogger should Use

March 26th, 2014

So you have written some great content for your blog, but how are you planning to get eyeballs to see and appreciate your content. In this already crowded internet space you will need more than just writing good content and waiting for people to come to you naturally. Well, if you don’t have a strategy yet then we would suggest that you give the following tools a try. These amazing tools will make the Marketing of your blog way more organized and fun.

Buffer: This app does not really need introduction. From the time of its inception this has been the most used social media sharing tool till date. You can simply add all the content that you wish to share at one point in the day and the app will automatically post for you at different popular social media channels. You can also use the custom scheduling, detailed analytics and team member access which make it the most sought after media management tool to go for.

HootSuite: This is another awesome Social media management tool that should consider using. You can control all your tasks like monitor social channels, post updates, upload images, reply to comments/tweets etc. You can also get a custom analytics report via this tool. There is an app available to be used over mobile devices and it also has feature that allows different members of the team to access social easily. The free version is limited in features, however if you are serious about your blog then using the PRO version will be worth every penny you spend.

Google Analytics: This tool is from the search engine giant Google. Google Analytics can generate detailed reports about a website’s traffic and sources. Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. This will be great to understand where you need to focus your marketing towards.

Blog Engage: This website takes advantage of the vast blogging community on the internet. You can sort blogs and blog articles by category and also narrow down your search using the tag cloud. This website is a great place for blog commenting, receive quality back links, meeting new bloggers and promoting your own content. You will love this website if you are need of good traffic.

Viral Content Buzz: This is a great way to share your content to a much wider audience. What this tool does is that it gets you more likes and tweets from different channels that are outside your group. These are not paid like or tweets but are genuine people who have read your blog and would like to share it. This keeps the shares organic and engagement levels reach new peaks. This type of organic sharing gives your content its best chance to go viral!

Though some of the tools mentioned above are paid, they are worth every penny you spend. It is time for you to change from a good blogger to a complete blogger with the help of these tools. If you still have not used any of these tools its time you get your hands dirty with them.

5 WordPress Plugins to Enhance your Website

March 11th, 2014

A lot of times when you look at your website or your blog, you will feel that the content looks a tad bit boring and you need to add a little flair to it. You might feel encouraged to tweak the theme a bit but the lack of CSS knowledge might let you down. That’s when you look out for plugins that can help you achieve that.

It is really difficult to find good plugins out of the thousands available. But fear not because we have done all the searching and have brought it down to the 5 best WordPress plugins that will help you enhance your website.

1] Simple Pull Quote: This plugin will become your favorite if you like sharing a lot of quotes within your blog post. It allows you to easily insert pull quotes into your posts and in a stylish way. The end result makes the quotes stand out and really gives it a great look.

Simple_Pull_Quote_SpeedHost

2] Wp Google Fonts: With an aim of making the web more beautiful, Google launched the Google fonts program making really cool fonts available for free to everyone. Though very easy to implement in your website a little coding knowledge can help. For the ones that do not have coding knowledge, the WP Google Fonts plugin will help you achieve the same results. Simply install and select the font that you need to use on your blog.

3] Text Hover: By using this plugin you can now add hover text to any regular text in your posts. This is a great tool especially when you need to provide quick explanations of names and terms mentioned in your posts.

Text_Hover_SpeedHost

4] Smart layers by ADDTHIS: This plugin will give your website users an easy to use social sharing buttons. These social buttons will not disturb your design as it overlays your website. You can also recommend additional content from your website which floats at the bottom of your website to promote engagement. A must have tool if you are serious about engaging with your users and promoting your content through social media.

5] WordPress Canvas – Shortcodes: You can call shortcodes a kind of a life saver. They allow you to implement complex functions with just a simple addition to your post. We dug deep into the WordPress Plugin directory and found a gem even we could not get our eyes of. We are talking about the WordPress Canvas which is a cool Shortcodes plugin with the following features [you can thank us later :-)]

  • Accordion
  • Tabs
  • Toggle
  • Columns & Sections
  • Testimonials
  • Borders
  • Buttons
  • Full Width
  • Notifications
  • Google Maps
  • Social Icons
  • Progress Bars
  • Pricing
  • Images with Flags
  • Highlights
  • Countdown
  • RSVP
  • Custom HTML
  • Code Snippets
  • Isotope / Masonry Posts

You can check each of these short codes in action here.

These plugins are guaranteed to make a positive difference to your website. So what are you waiting for? Head out to the WordPress Plugin Directory and start using them right away.

Do drop in a comment if you have any questions around these plugins.

Common mistakes you should avoid on your website

March 4th, 2014

People who are closely attached to their website often end up applying their preferences, forgetting about the target audience. Unfortunately most of them end up making mistakes which are common amongst a lot of websites out there and in turn suffer a lack of audience.

But we think you should know about these mistakes and avoid or correct them right away. So here they are:

Complex Navigation: Have you ever visited a website and were not able to get to a certain page. Well if you have, then that website has complex or non structured navigation. The only way to get this right is to plan your navigation well in advance, even before actually starting to build your website. You could also use Breadcrumbs to further simplify the navigation on your website. Breadcrumbs provide a trail for the user to follow back to the starting or entry point. You will typically find it placed horizontally on top of a web page.

Too much clutter on page: We all know how it feels to get into a crowded bus; well a heavily cluttered page on your website makes a user feel the same way. There are many websites out there who are trying to put too much on one page itself. This makes it very distracting and uncomfortable for the user to look beyond the clutter and appreciate your work. Spread out your content appropriately and link them to another page if they are interrelated. This will increase your viewership if done right.

Color mismatch: There must have been at least once that you might have reached a website where it is extremely difficult to read the content. This is because of the color of the text and the color of the background being very similar. Take a look at the below image. You will find that the darker font is more readable than the lighter font when used on a light background. Though this seems like a small issue but difficulty in reading can cause your website visitors to look somewhere else for their information.

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Annoying pop ups: Pop ups on WebPages can be really frustrating for your users. Most of these pop ups are placed as a call to action but there are much better ways to get people to like your page or subscribe to your website. Bombarding them with pop ups is going to drive them away.

Lack of social buttons to share your content: The age of social networking has taken information sharing to an all new level. You can get more eyeballs to your content if people share your content on social networking platforms. If you have still not installed social buttons on your website for easy sharing of your work then you are losing out on a lot of potential audience. Check out AddThis to get easy sharing buttons on your website.

Music on Website: This feature is the thing of the past. Music on the website can get really annoying and distracts your users from the primary content. A must avoid at all costs.

So if you are just starting out to get a new website or already have one, then these are some mistakes you should keep a distance from. Do share your opinion about these points with a comment below.

How not to get your website blacklisted by Search Engines

February 25th, 2014

If you own a website then we know your darkest fears. The fear of your website getting blacklisted will always top of your list. But what is it that you need to do to keep your website safe. Well here are a few things that you should avoid to ensure that your website does not get blacklisted by Search Engines.

  • Cloaking: This is a method where content packed with keywords is shown to search engines while at the same time a totally different piece of content is shown to the users. It’s like a scam to rank higher on search engines but if you’re website gets caught in action; expect it to be blacklisted almost instantly.
  • Paid links: This was one of the easiest ways to rank your website higher in search engines. But after the certain algorithm changes, this has become a drawback for most of the websites using this technique. In fact there have been reports of some popular websites being affected post search engines penalizing use of paid links.
  • Piracy: Search Engines have become extremely stringent with regards to curbing piracy. If you put up any content that results in copyright infringement then you can have your website blacklisted for good. Take a look at the below screenshot for websites that have been taken off the Google Search pages due to complaints from DMCABlacklist_Website_SpeedHost[ Digital Millennium Copyright Act aims to criminalize unauthorized distribution of copyrighted content].
  • Keyword Stuffing: There is a thin line between the right amount of keywords and too many keywords. If you fall into the latter then your website will be considered as spam and yes you can expect your website to be blacklisted. Use it only when necessary and when it brings value to the content. Search engine algorithms have become smart enough to identify this.
  • Duplicate/Low Quality content: Search engines are giving websites with relevant and high quality content higher page ranks so that the search results are as useful for the user as possible. Other websites with low quality content and duplicated content are either pushed to the back of the rankings or simply blacklisted. This is different from piracy as the content might not be copyright protected but it is still considered stealing someone else’s ideas.
  • Violating Adsense policies: A maximum of three ad standard units are allowed on one webpage. Exceeding the threshold could result in Google considering your website as spam and will not only blacklist your website but also restrict your Adsense account [No more money for youL].
  • Automated content: There are many websites that rely on automated scripts and software to generate content. This is considered as spam by Search Engines and websites using this technique for content creation are generally blacklisted.
  • Backlinks from spam/adult content websites:  Backlinks are good for your website. Search Engines are however very serious about from where these backlinks are coming from. Reputed and trust worthy websites are fine but backlinks from spammy and adult content driven website is surely going to get your website blacklisted.

Well after looking at all the pointers it is clear that the only way to top the search engine rankings is to simply do the right thing. So guys what do you think about this?

Do leave a comment below if you have any other suggestions that is worth mentioning.